Lessons from the Workshop
Build the right product before you build the product right.
Engineering excellence applied to the wrong problem is the most expensive mistake in software.
By Michael O'Callaghan ·
Teams are extraordinarily good at building things properly. Tests, architecture, design systems, deployment pipelines — the craft is widely available now.
What's rare is the discipline to stop and ask whether the thing being built well is the thing worth building at all.
Two hours of honest examination usually saves two quarters of excellent execution in the wrong direction.
Technology is not the product. Clarity is the product. Technology is just the evidence that the clarity was real.